The 404link field guide

MAKE IT
CLICK.

From your first short link to conditional routes, everything you need to send people in the right direction.

A better path starts here.

01 / Getting started

  1. Create an account. Sign up for free.
  2. Create a link. Choose a slug and set your default destination URL.
  3. Share the URL. Use 404link.com/go/your-slug anywhere.
  4. Add rules. On Pro or Business, route by device, referrer, country, or UTM parameters.
  5. Follow the clicks. See devices, browsers, countries, and referrers in your analytics.

02 / Redirect rules

Conditional rules send different visitors to different destinations. Rules run in priority order; the first match wins.

TypeExampleMatches
devicemobileMobile phones
devicetabletTablets
referrergoogle.comTraffic from Google
countryUSVisitors from the US
utm_sourcenewsletterUTM source parameter

03 / Plan limits

FeatureFreeProBusiness
Links550500
Clicks / month1,00050,000500,000
Conditional rulesNoYesYes
Branding removedNoYesYes
API accessNoNoYes

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